About us

Simple. Sharp. Essential.

Pupiye is an independent eyewear project founded by Lilian Gattino. Based in the South of France, the brand was created to provide a curated selection of frames that bridge the gap between technical reliability and a minimalist aesthetic.

Our Approach

Selected Quality:

We don’t believe in over-complicating design. We focus on sourcing and providing eyewear that meets a high standard of optical clarity and durability. Every pair in our collection is chosen for its build quality and its ability to withstand daily use.

Direct Integrity:

As an independent venture, Pupiye operates on a straightforward model. By managing our operations directly from France and focusing on the Australian market, we cut out unnecessary layers. This ensures that you receive a high-quality product without the traditional markup of legacy brands.

A Modern Perspective:

The name Pupiye (inspired by the French word for pupil) reflects our core mission: focusing on the gaze. We provide eyewear for those who appreciate clean lines, functional structures, and a professional look.

Commitment to Service

Based at 813 Avenue des Granières in La Ciotat, we personally oversee the brand’s direction and customer service. Our goal is not just to sell frames, but to ensure that every customer has a seamless experience, from the moment they browse our shop to the day their order arrives in Australia.

Welcome to Pupiye.